If you're reading this I am sure you're familiar with the concept of a viral video. They range from fail compilations to babies being babies and everything in between. But the videos that are most relevant to your business and this article are the crowd funding kind. The primary examples we'll be discussing are the … Continue reading The Art of the Viral Video Ad
Parkour is still pretty young as far as a sport and discipline goes, so we have quite a lot to learn from the fitness crazes that have come before us. While Yoga as a discipline may be thousands of years old, it's really only been commercialized for the last half century or so. In America … Continue reading What Parkour Can Learn From Yoga
Nowadays everybody has a camera on their phone, but how many of them really know how to use it? Instagram used to be all about images but if you do parkour it's been all about the video since they added them in 2013 (R.I.P. Vine). If you look at the numbers videos will almost always … Continue reading How To Shoot Parkour Event Photography
I had to get some help for this one because I didn't think it was appropriate for a male to be the sole opinion voiced on this issue. So I asked a few of parkour's most prominent ladies about the limiting factors that are preventing an all female team from existing and dominating the clothing … Continue reading Why Is There No All Female Parkour Brand?
*A quick note on Google Trends. The numbers on the y-axis represent a percentage of the search’s peak interest (100) over the given time period. Therefore, a drop from 75 to 50 represents a drop from 75% peak interest to 50% peak interest and does not correspond directly to actual number of searches. Neither does … Continue reading Has Parkour Peaked? A Google Trends Analysis
